THE MONEY’S IN MOGULS FOR AGENTS BOOKING SKI HOLIDAYS
Some travel agents shy away from the winter sports market on the assumption that diehard skiers are only interested in cut-rate Internet deals.
Some travel agents shy away from the winter sports market on the assumption that diehard skiers are only interested in cut-rate Internet deals. While it’s true that those deals do exist, thanks to ski resorts dumping their unused product online for last-minute sales, the real money for retailers is in the flurry of upscale resorts offering rates and packages designed for well-heeled visitors.
In Aspen, Colo., for example, Miami-based Villazzo opened two luxury residences agents can book for their monied clients.
The VillaHotel La Niche, in the hills of Smuggler Mountain minutes from downtown, was designed for families or couples and is equipped with five bedrooms, six-and-a-half baths, separate guesthouse, indoor Jacuzzi and outdoor barbecue area.
The second property, VillaHotel Bear’s Creek, is a 4,000-square foot mansion on one acre with four bedrooms and four-and-a-half baths as well as a gourmet kitchen. Then master suite comes with a fireplace, large Jacuzzi and sitting room with mountain views, while an outdoor Jacuzzi is flanked by a barbecue area with teak furniture.
Rates range from $4,200 to $5,400 a night for seven nights.
For more information, call (877) VILLAZZO (877-845-5299) or visit www.villazzo.com.
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