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THE NEW YORK TIMES
February 2006

ALL THE COMFORTS OF SOMEONE ELSE'S HOME

It's a conundrum faced by many high-end travelers when they go on vacation. Do they want the space and the seclusion afforded by the rental of a private home, or do they want the amenities, like daily housekeeping and access to a concierge, that come with a hotel stay?

It's a conundrum faced by many high-end travelers when they go on vacation. Do they want the space and the seclusion afforded by the rental of a private home, or do they want the amenities, like daily housekeeping and access to a concierge, that come with a hotel stay?

Now, it's possible to have both. Several companies including Villazzo, a new villa-rental company in Miami Beach; Time and Place, based in Washington; and Pure Kauai, a custom-vacation company based in Princeville, Hawaii offer private homes that come with everything from in-room dining to fully stocked minibars to on-call housekeepers, concierges and personal trainers.

Mitch Willey, chief executive officer of Time and Place, said he created his five-year-old company to take the risk out of planning vacations. "If you stay at a Four Seasons, you know what you're going to get," he said. "With a private home, you don't know. All our properties have Frette linens and Molton Brown amenities whether you're staying in Palm Springs or Paris." The company has 75 homes in 25 places, including celebrity haunts like an estate in Palm Springs, Calif., once owned by John Phillips of the Mamas and the Papas. That house rents for $2,061 a night with a three-night minimum; 866-244-1800, www.timeandplace.com.

The newest entrant into the field is Villazzo, with 11 luxury homes in 4 vacation destinations, including Miami Beach; Marbella, Spain; and St. Tropez, France. Each so-called VillaHotel, is outfitted with a kitchen, a home theater and a pool or a whirlpool. Weekly rates for Villazzo's Miami properties range from $20,000 for a three-bedroom house near South Beach to $70,000 for a five-bedroom waterfront Spanish-style villa (above) with a heated swimming pool. 877-845-5299, www.villazzo.com.

With Pure Kauai, guests stay in small bungalows by the beach or at luxury estates in the hills, with private chefs preparing "healthy meals." A four-night stay, including on-island transportation, a one-hour in-room massage and several activities, costs $6,150 per couple; 866-457-7873, www.purekauai.com

For further information:

Corporate Contact
Villazzo, LLC
Christian Jagodzinski
President
christian.jagodzinski@villazzo.com
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